Gummies. Loved by both experienced stoners and complete novices, these little squishy bundles of happiness are a cornerstone of not just the edibles market (comprising the largest product segment) but the legal cannabis industry itself.
The evolution has been an exciting one to follow, particularly if you’re an edibles fan. In recent years consumers have been spoiled for choice as more gummy brands have moved past just competing on price with cheap distillates and are now producing “craft gummies” will full spectrum extracts, resulting in increasing levels of quality.
The Rise of Live Rosin Gummies
The current wave that edible aficionados are happy to surf is the rise in popularity and prevalence of live rosin gummies. Analytics specialists BDSA found that the solventless extracts market, of which live rosin is, grew by a whopping 1,405% just between 2021 and 2022 alone.
I expect that number could easily break a 2,000% growth rate between 2022 and the end of 2023.
To understand this exponential growth, one must first understand the allure of solventless extracts like live rosin. So, what is live rosin you are asking yourself?
Live rosin is a minimalist extraction method wherein the kief is separated from the cannabis plant and then pressed with low heat and high pressure to extract the crème de la crème of the cannabis plant, the rosin.
In contrast to ethanol extraction, BHO, and other solvent-based extraction methods, live rosin delivers the maximal amount of intact terpenes, cannabinoids, and flavonoids without the need for “purging.”
The result is a product that may take a little more effort to produce but which also produces a superior quality high as the whole crew is present for the entourage effect to blissfully cascade over your cannabinoid system.
PAX Labs Enters the Chat
I initially became aware of PAX Labs after a former boss showed off one of their earlier vaporizer models at a party, labeling it the “Apple of vapes,” which is an apt descriptor given PAX’s reputation for elegantly minimalist design and robust build quality.
PAX has branched out from its original dry herb vaporizer to now offer a plus size and miniature version in addition to their Era pod vaporizers.
In terms of branching out beyond hardware PAX already markets infused flower pucks, live rosin pods, diamond pods, high-purity THC pods, bong adaptors, and even a delivery service (in California only). PAX live rosin gummies are just the next logical step in a company known for existing on the bleeding edge of recreational cannabis.
The new live rosin gummies stay true to their all-natural mantra by featuring real fruit flavorings, including Heirloom Peach, Summer Mango, and Wild Strawberry. They are also vegan and gluten-free if that’s your thing.
Each bag contains 20 gummies portioned at 5mg of THC each, resulting in a total of 100mg per bag, which is a limit in many states for how much THC any single edible product is allowed to have.
The PAX live rosin gummies will be available first in Massachusetts and then California, Colorado, and New York later in 2023 and hopefully beyond thereafter. Bags start at $28 each.
Given the rise of some great gummy options, I’m excited to try these personally because it means the whole game is being elevated and that free-market competition to provide the best product possible, in this case, edibles, is always a win-win for consumers and brands alike.
